RKS DESIGN Psycho-aesthetics CASE STUDIES
Explore 45+ years of real-world case studies revealing deep human insights behind impactful design.
Medical
Minimed 507
Our redesign for MiniMed directly fueled a 400% increase in annual sales, hitting $171 million by 1998.
By 2005, the MiniMed 507 dominated 80% of the doctor-prescribed insulin pump market, setting new benchmarks for device reliability and quality. Medtronic recognized this triumph, acquiring MiniMed for over $3.6 billion.
RKS Design Psycho-Aesthetics Case studies
Aspargo Oral Suspension Dispenser
Empower users with precise dosing, adherence tracking, and wellness at their fingertips
Traditional suspension dosing suffers from inconsistency, poor adherence, and messy administration. Aspargo tackles these challenges with an intelligent, ergonomic dispenser that seamlessly integrates with digital platforms to ensure accuracy, clean usage, and better health outcomes.
RKS Design Psycho-Aesthetics Case studies
Perimetrics InnerView® AI Dental Diagnostics
$275 million in projected annual revenue by 2029 with the help of our design support.
Innerview AI transforms dental diagnostics by replacing outdated, symptom-driven methods with AI-powered, real-time precision diagnostics that help dentists make faster, more accurate decisions.
RKS Design Psycho-Aesthetics Case studies
life science
Singular Genomics G4™ Sequencing Platform
Turning high-stakes genomics into seamless lab workflows.
For decades electric guitar design remained stagnant, reliant on exotic woods and static aesthetics. RKS Guitars addresses environmental impact and limited customization by pioneering a modular, injection molded shell system built on sustainable materials, enabling personalization and reducing deforestation.
RKS Design Psycho-Aesthetics Case studies
Quantum‑Si Platinum Pro
Bridging cutting edge proteomics with lab ready usability.
Existing high resolution protein sequencing systems are bulky, complex, and inaccessible to most labs. Quantum‑Si needed a sleek, intuitive, and scalable platform to make single amino acid resolution proteomics practical for routine lab use.
RKS Design Psycho-Aesthetics Case studies
Life Technologies - Ion Proton™ Sequencer
Democratizing sequencing through design and clarity.
Life Technologies needed to unify fragmented instrument platforms and elevate its visual brand identity ahead of acquisition—while pioneering a radical next-gen sequencer. RKS worked to develop a scalable global design language and intuitive product industrial design for the Ion Proton™, balancing emotional resonance, lab integration, and corporate positioning.
RKS Design Psycho-Aesthetics Case studies
consumer
RKS Guitars
Redefining an icon, sustainable, modular, expressive.
For decades electric guitar design remained stagnant, reliant on exotic woods and static aesthetics. RKS Guitars addresses environmental impact and limited customization by pioneering a modular, injection molded shell system built on sustainable materials, enabling personalization and reducing deforestation.
RKS Design Psycho-Aesthetics Case studies
Kor One Personal Hydration Bottle
Innovative design helping Kor One expand to over 100 countries.
We designed the iconic Kor One hydration vessel, helping the brand expand to over 100 countries and become a viral sensation, widely recognized as a symbol of modern, sustainable design.
RKS Design Psycho-Aesthetics Case studies
Quatro Toothbrush
Redefining oral care through design, engineering, and brand clarity.
By ruggedizing the enclosure, optimizing internal mechanics, and refining ergonomics, we created a durable, user-friendly toothbrush and demonstrated how our approach transforms new, everyday products into efficient, highly effective solutions.
RKS Design Psycho-Aesthetics Case studies
commercial
REVA
RKS reinterpreted a centuries-old ritual led to over 110 patents filed.
We engineered REVA from the inside out—designing new mechanisms, refining ergonomics, and selecting premium materials. RKS translated cultural insights into a contemporary, clean-lined form that supports ritualistic use while maintaining mechanical quality.
RKS Design Psycho-Aesthetics Case studies
zebra
An Advanced Desktop Printer with Disruptive Technology.
A new ergonomic design reduced reported wrist fatigue by ~30% during long shifts, while the device withstood drops from up to 1.8 m, passed IP65/67 ingress tests, and featured a one-thumb UI with fast scanning that cut transaction times by ~25%.
RKS Design Psycho-Aesthetics Case studies
home appliances
FLOWATER REFILLING STATION
FloWater's sleek refill stations have replaced over 1.1 billion single-use plastic bottles.
Traditional water delivery methods, such as bottled water and public fountains, are inconvenient, unrefined, and environmentally damaging. FloWater tackles these challenges by combining 7x Advanced Purification technology, inviting design, and brand storytelling to enable clean, compelling hydration across spaces.
RKS Design Psycho-Aesthetics Case studies
packaged goods
Edge Deep‑Sea Mineral Electrolyte Hydration
Designed to stand out, the branding identity is instantly recognizable and unmistakably premium.
Our logo design for Edge Hydrate captures the essence of clean, functional hydration. With a bold, geometric wordmark and subtly integrated wave motif, the logo reflects both natural fluidity and modern athletic precision.
RKS Design Psycho-Aesthetics Case studies
business innovation
Intel Emerging Market IPC (EMIPC) Playbook
The EMIPC Playbook transformed Intel from a chip supplier into a system and innovator.
RKS helped Intel launch a compelling new business unit in the EMIPC category, equipped with strategic guidance, service design, and a launch-ready execution plan.
RKS Design Psycho-Aesthetics Case studies
Unilever Global Wellness Research
A global research initiative exploring evolving hygiene and wellness habits.
By leveraging our Psycho-Aesthetics methodology, we guided Unilever in shaping a scalable, impactful, insight-driven solution designed to improve hygiene and wellness and better serve evolving consumer expectations across both developed and emerging markets.
RKS Design Psycho-Aesthetics Case studies
