PSYCHO-AESTHETICS
Built on a time-tested methodology, validated by leading academic research and institutions.
Psycho-Aesthtics is a registered trademark
Time-tested methodology
A 45-year, human-centered methodology created to understand what makes people connect with products, brands, and experiences.
Backed by Harvard & Wharton
Taught globally through Harvard and Wharton publications, classroom exercises, and books that showcase its real-world impact.
Reveal market-driven insights
Reveals emotional attractors, symbolic meaning, personal aspirations, and anxieties that drive choice. Predicts human response before launch so that teams design with emotional clarity.
Faster and deeper than ever before
Now scaled through Psycho-Aesthetics AI to continuously read emotional-cognitive signals faster, deeper, and across more domains than ever before.
RESEARCH
Built on decades of applied behavioral and cognitive science.
Discovers unmet emotional needs, shape experiences people truly want, and predict adoption.
Builds on decades of RKS work studying how people perceive, behave, and emotionally respond to the world around them.
Shares learning through whitepapers, case studies, technical papers, essays, and global research that continue to evolve this new field.
Combines psychology, design, and AI to uncover insights traditional research methods can’t see.
COMPANIES THAT HAVE LEVERAGED PSYCHO-AESTHETICS
Allergan
Amgen
Ameritech
Apple
ASPARGO
BAE
Boston Scientific
Coors
Fender
Finnita
Flowater
Fresh Realm
Freddie Mac
GameVice
Gibson
Haier
Hamilton Company
Hamilton Medical
Honda
IGT
Intel
JBL
Harman
LEGO
LG
Medtronic
Microsoft
Nissan
PepsiCo
Quantum-Si
Samsung
Sharp
Singular Genomics
Synaptic
Thermo-Fisher
Uroguard
VGX Innovio
Whirlpool
World of Wonder
Yamaha
Zyliss
Zebra
