Podcast & Video

Artificial intelligence is transforming enterprise. But AI alone does not guarantee adoption, alignment, or measurable return. PA-AI™ is the governance model engineered from 45 years of Psycho-Aesthetics® — a proven human-centered methodology developed through decades of applied innovation at RKS Design. By translating human perception, decision psychology, and adoption dynamics into structured intelligence, PA-AI enables organizations to govern AI systems with clarity and st

Alex Shevelenko interviews Ravi Sawhney on using psychoesthetics and AI to turn human psychology into a system for designing products that drive emotional resonance, innovation, and enterprise value.